"Across corporate America, coaching sessions for many companies have become as routine for executives as budget forecasts and quota meetings." - Investors Business Daily
"OK, You're a Small Business and Personal Coach. What the heck do you DO???" seems to be cropping up a lot in discussions I'm having. And so, I thought I'd take the opportunity in this month's newsletter to try to put that one to rest.
My definition of a Small Business Coach: "A trained professional, hired by a small business owner, to help them enhance their business."
My definition of a Personal Coach: "A trained professional, hired to help someone enhance their personal life."
Let's break down the phrases:
TRAINED There are a number of coaching schools currently operating in the United States. I evaluated 10 of them before choosing COACH U as my training institute. In my curriculum which lasts two to three years, I'll have to complete over 40 courses in subjects ranging from "Empowering How to bring out the Client's best" to "Business Turnarounds How to help the client get back on track".
PROFESSIONAL Webster's Dictionary defines professional as "A calling requiring a specialized knowledge and often long and intensive academic preparation". Coaching is considered to be a profession. Some of the great coaches that I have met are some of the most dedicated and inspiring people I know. Professional also suggests that coaches are paid for their services. Coaches with good practices have incomes that match that of senior business executives.
HIRED BY A SMALL BUSINESS OWNER Most of my clients are owners of their own businesses, or they are commissioned salespeople who, for all intents and purposes, are running their own business.
TO HELP THEM Webster's definition of help "To give assistance or support to". Again, the emphasis here is "assist" and "support". I'm not hired to tell my clients what to do. Far from it. Most of my clients have no desire to be told anything. I'm not an authority figure for them, I'm hired to help my clients to kick-start their business into new dimensions of possibilities, performance and productivity.
ENHANCE Webster's "To RAISE; To add or contribute to".
BUSINESS I don't like Webster's definition here, so I'll use my own: "Generating Sales, Keeping Customers Happy, Staying Motivated, Having a Clear Vision of the Company". How can I define it in one or two sentences? I can't. I'm in the process of writing my first book on business for Small Business Owners. Maybe I'll define it there.... Maybe Not.....
PERSONAL Webster's - "Of, relating to, or affecting a person". In my practice, I help my clients handle all kinds of situations which are affecting their lives. Self esteem issues, motivation, goal setting, and balancing of business and personal lives, all get worked on in the course of my sessions with clients.
Who are my clients?
Well, due to confidentiality agreements, I can't name them, or even give you too many specifics.
Let me give you their qualities: They are ALL very dedicated, hard-working people. They've always been successful in what they've done. Some of them have advanced degrees far beyond mine. They've been in business a while. Some of them longer than me. They are ABSOLUTELY GREAT at their work. That's right. Each and every one of them. If I were to introduce you to them, you'd be amazed at their skill set in each of their areas of expertise.
If they're so good, why would they hire a "business coach"?
Good question. Simple answer is this: They want more, and they want better.
More what? Better what? Ah, that's where they differ.
Some want more profits, more free time, more success, more customers.
Most want their business to be better.
Some want their personal lives to be better.
Some are running a company for the first time and need help transitioning into the world of a business owner.
Some are taking on a new function (new in sales for example) and need some help there.
Some want to be better at handling problems with clients/customers.
Some want to make more money.
Some want to have a better balance between work and home.
So, who should consider using a business coach?
Frankly... everyone in business. I haven't met anyone that I couldn't help enhance their business or their personal life. Here are a couple of examples of people who may benefit from talking to a business coach:
Anyone who just isn't getting the results that they've been striving for.
Anyone starting a new business or changing their role or responsibility in their business.
Anyone who is experiencing the emotions of anger, jealousy, frustration, or disappointment about anything in their business.
Who should NOT use a business coach?
Anyone who doesn't LISTEN to reason.
Anyone who believes they know it all.
Anyone who is constantly looking to blame someone else for their own trouble.
All Out Coaching is really starting to come together. My client list is growing, and so are my products. I formed the company just over a year ago as a part time business. I've been employed full time as a consultant for over 6 years for a small consulting firm here in Connecticut. That's in the process of changing to the other way around. I've had discussions with my employer about transitioning to part time for them to allow more growth for All Out Coaching. It's very exciting. I know many of you would like to help me in this transition. Here's the best way I know that you can help: Send this newsletter on to your friends and acquaintances that may want to have some help in their business. Feel free to tell your friends about who I am and what I'm doing. You'll be doing us both a favor. If they contact me, please know that I will discuss their situation with them in full confidence. I don't charge for initial discussions. If they decide to hire me as their coach, I'll do everything I can to help them. There's a good reason I named the company the way I did. I absolutely go "All Out" for my clients. They will thank you for putting us together, and so will I.
Until next time......
Jerry
2003 Jerry Wistrom and All Out Coaching, LLC
All rights reserved.
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